2024: The Year That Separates the Field

Having endured the Covid pandemic in 2020-2022 and the interest rate hikes and geopolitical conflicts of 2023, are you and your team feeling a little frustrated and effete?

Join the club. You’re in good company – so is everyone else.

Here’s the bad news. Calendar year 2024 will be yet another trying year. Many businesses will drag their feet, limit spending and wait to see what happens with interest rates, GDP and the US elections in November.

You too will be tempted to reduce your intensity, relax for a while and revitalise. Great success after all is unlikely to come this year, regardless of effort, so why stress?

The answer is: 2024 is one of those years that will separate the field. Those who push through the exhaustion and find their second wind, will reap massive rewards in 2026.

This is no time to be passive. Don’t sit back and wait for things to happen.
Go out and happen to things.