Does Your Pitch Have a Parrot?

Notes to Young Leaders | 10 February 2025

A note to young leaders.

Does your pitch have a parrot?

Have you heard your company’s pitch recently? Is there anything remarkable, different or memorable about it?

If you were to square off against your top three competitors – would your pitch stand out?

If not, it’s time to change your pitch.

A good way to remember this is to imagine yourself walking into every pitch with a parrot on your shoulder – an X factor that will separate you from your competition and get customers talking about you.

Have you found your parrot yet? If so, don’t leave home without it.