The 20% Club: Producers of Purpose

We are sold the myth that consumption is fun and production is drudgery. Nothing could be further from the truth.
Consumption is pleasure and production is purpose. One is momentary, the other is for all time.

That’s why leaders feel twitchy when they spend a long time in idle chatter, playing video games or watching spectator sports.

Leaders spend 20% of their energy and imagination on consumption and 80% on production. Most people are the reverse.

Most people are happy enough to sit on a couch, eating popcorn, while watching movies and sports that the other 20% are producing.

If purpose matters to you more than pleasure, welcome to the 20% club.