The Impact of Audience on Message

The late, great John R Caldon – former Deputy MD of Macquarie Group – once gave me this advice in relation to boards.

“Never have any more than seven directors on a board or committee. Once you get to eight, people stop talking to each other and start giving speeches.”

John was being facetious about the precise number but he was making the age-old point: be mindful when you create an audience, because audience impacts the message.

The late, great John R Caldon – former Deputy MD of Macquarie Group – once gave me this advice in relation to boards.

“Never have any more than seven directors on a board or committee. Once you get to eight, people stop talking to each other and start giving speeches.”

John was being facetious about the precise number but he was making the age-old point: be mindful when you create an audience, because audience impacts the message.
The late, great John R Caldon – former Deputy MD of Macquarie Group – once gave me this advice in relation to boards.

“Never have any more than seven directors on a board or committee. Once you get to eight, people stop talking to each other and start giving speeches.”

John was being facetious about the precise number but he was making the age-old point: be mindful when you create an audience, because audience impacts the message.