Unlock Growth by Listening to Clients

A note to young leaders.

“Business is not all that hard, Adam. Take three of your close clients out to lunch and ask them what their biggest problems are, what’s keeping them up late at night.”

“Choose the one problem that appears most universal in your industry. Then all you need is two smart guys in a room with a whiteboard – and you will soon have the beginning of a new product or business division.”

Thus spoke the legendary John R Caldon, former Deputy MD of Macquarie Group.

Adjacent opportunities are all around you. If you don’t know what they are, get close to your customers, they will surely tell you.