Why Speedy Execution Beats Great Ideas and Strategy

A note to young leaders.
If you have to choose between great ideas, great strategy or great execution – choose great execution.

Execution may not be glamorous but it’s by far the biggest differentiator in business.

And an essential part of great execution is getting the job done … fast.

I recently delegated a task to a young recruit and said we need this done fast. “How fast?” he asked.
“Mate, we only have two speeds around here: super fast and supersonic.” Then I smiled: “You can choose.”

When it comes to speed of execution, all businesses settle into a standard rhythm. Your job as leader is to make sure that this rhythm is and remains super fast.

And that means ruthlessly eliminating any signs of procrastination, complacency or bureaucracy.
Move faster than your competitors or watch them eat your lunch.