Five Key Profit Priorities for Business Success

To young leaders.

Every business should make enough profit to do five things, and preferably in this order:

1. create a sufficient cash buffer to survive a severe recession
2. invest enough in innovation to become a world leader
3. generously reward its employees
4. give back to the community of which it’s a part
5. generously reward its shareholders

Secure the future before you celebrate the present.