Don’t Waste a Good Crisis – Reassess Your Business

Don’t waste a good crisis.

Lockdown is a great time to strategically reassess your business.

Steve Jobs used to roam the campus at Apple poking his head into random offices and cubicles asking staff: “What business are we in?”

After listening attentively to the answer – and regardless of the answer – Jobs would then ask: “OK … but what business are we REALLY in?”

Try doing that in your company.

The answer to the second question has the power to totally transform your brand and your business.