“As Soon As” Kills Momentum: Start Now, Lead Fast

“As soon as …”

The three most dangerous words when it comes to execution.

We will pitch “as soon as” we’ve added this new feature. We will work on the new feature “as soon as” the new hire joins us.

Don’t fall for it.

A great deal can be done “right here and now.” Even if the task can’t be completed today, it can be begun.

And well begun is half done.

It’s amazing how much energy, creativity and momentum is unleashed when a task is commenced.

Perfectionists want to wait until tomorrow. Leaders want things done yesterday.

No prizes for guessing who wins.